This month’s client focus is on Transformation Training www.transformationtraining.co.uk

They are a North East based fat loss training and boot camp business that offer 100% Risk Free boot camp and personal training sessions.

Below is a testimonial from David from Transformation Training. In it David explains the way his business has developed and what we did to make it happen:

Since working with Pete my business has exploded in a way I could never imagine and I couldn’t have done it without his support. My main problem was I couldn’t think clearly, my mind was fogged up with plans, ideas but no way of putting them in logical steps and helping my business grow. Pete set me weekly tasks to do and focused me to take action on them, and that’s the key ‘Take action’. I used to think of myself as a personal trainer, not anymore, Pete completely changed my mind set and I now think I’m a business owner first, personal trainer second. The personal changes in me have been fantastic; I am now so much more confident in myself and my abilities that I have almost doubled the prices for my services. During working with Pete we created new incentives for my clients like the 20% high achievers club, Platinum club, Boot camp focus of the week, T-shirt competitions, direct debit systems and customer loyalty schemes. These have helped my business grow and my client base has doubled in the last 5 months, I actually have waiting list now for my Boot camp programmes and personal training services. Without a doubt I would recommend Pete Wilkinson to anyone who is serious about improving their business and life, Take action and contact Pete it’s the best thing I have ever done.

David Wilkinson Managing Director and senior fat loss expert for Transformation Training. So what did we do and how did we do it?

The main thing is to first of all decide what David wanted to achieve. What was his purpose to getting up every morning at 5.30am even in the dark winter mornings to train 20 people at South Shields and Durham? We clarified where he was at the start and where he wanted to be in six months time. We designed a specific programme for him (Gold Accelerated Programme) as he wanted an explosive start.

We began with weekly sessions for three months and then fortnightly sessions for 3 months. The journey was absolutely amazing. David was incredibly passionate about what he did. He loved his “offering” and the results his clients achieved. To begin with David thought only like a personal trainer and fat loss expert. He was an excellent “technician” but wanted to think and act like a professional fat loss entrepreneur.

We established some processes, carried out a competitor analysis and identified many ways to be creative. When you’re constantly being creative you don’t have to think about your competition because they can’t touch you. We set new standards, we looked at every benefit Transformation Training offered and optimised every one. We also developed a focused way to take action and prioritised what David wanted to achieve. At every customer touch point David concentrated and focused on the outcome. A few of the areas explored were:

• Where could he add value?
• How could he communicate better?
• In which ways could the offer be improved?
• What retention strategies could be employed?
• What rewards could be established for David’s high performers?
• What areas of differentiation could be demonstrated?
• Was all correspondence focused on the benefits and not the features?
• How could David make his clients feel special and engaged?
• What structure would the sessions employ?
• What targets would need to be hit to achieve measured success?

By asking these questions and being critical and always focusing on what outcome was expected David achieved Super Success.

Once David’s Gold Accelerated Programme concluded we agreed to keep working together on a monthly maintenance package to ensure he keeps on track and constantly develops his business and his Success. One last point if you’re looking to achieve fantastic fat loss results effectively in a very short amount of time call David on 07946 844 379 he’d be delighted to find out how he can help.